Apartment Marketing

Leverage our extensive experience and expertise to enhance your success. With a proven track record of over 25 years in new construction and development, we have honed in on what truly matters, catering to the needs of residents, on-site leasing teams, owners, investors, and equity groups alike. Enclosed below is a comprehensive list of the services we presently provide during the developmental phase of a project.

As a boutique company, we pride ourselves on our ability to tailor and establish unique partnerships founded on mutually beneficial relationships and outcome-oriented solutions. This approach allows us to deliver results that consistently exceed expectations.

Development Consulting Services

Market Analysis

    • Current Sub-Market Rental Conditions

    • Number of Units, Size and Price Recommendations 

    • Floor Plan Recommendation

    • Unit Amenity Comparison

    • Demographic Recommendation

    • Forecasted Income and Occupancy Budget


Proforma Review

  • Market Rent Schedule

  • Other Income

  • Controllable Expenses

  • Lease Up Schedule


Building Design

  • Unit Mix

  • Number of Floor Plan Types

  • Unit Amenity Recommendations

  • Common Area Space Recommendations


Budgets

  • Preopening Budget

  • Lease Up Budget

  • Stabilized Budget


Building Concept Design

  • Identify target customer group(s)

  • Review proforma to discuss price point to unit size

  • Finalize average unit size and mix specific to site

  • Work with Architect to determine unit floorplans to fit target customer

Building Theme

  • Recommend building theme for interior design, Including clubhouse, corridors, etc.

  • Work with design team to determine initial exterior preference 

  • Work with marketing team for initial branding, identity, and renderings


Amenity Recommendation

  • Unit Interior Amenities

  • Resident Common Space Amenities 

Decorator Contract

  • Work with interior design team to select interior and exterior furniture for resident common area spaces

  • Work with interior design team to select model and guest suite unit furnishings

  • Determine unit paint, cabinets, lighting, flooring, and plumbing fixtures

Branding Designer Contract

  • Work with Designer to Create all Marketing Materials Spec’d in Contract

Interior & Exterior Signage Contract

  • Work with Branding Designer and Signage Company to Create and Submit Design Recommendations for Approval

Landscape Design

  • Determine green space requirements 

  • Work with landscape architect to approve plant material and location

  • Landscape lighting 

Security & Access Control

  • Work with team to ensure systems are properly designed for property operation 

Utility & Telecom 

  • Recommend and negotiate contracts for mix of providers

FF&E Contracts and Management

  • Collect Bids and Submit for Approval

  • Manage thru Completion

Key Management

  • Door Operation 

  • Assign Master and Sub Master Template

  • Controlled Access 

  • Purchase Key System/Set Up

  • Set Up Addresses with Post Office/Manage Keys Received

TCO Process

  • Included in Punch Process with GC Rep Managing

  • Sign Off and Accept Keys

Red Zone Management

  • Transitioning Building from Construction to Operations 

  • FF&E Furniture and Amenity Installation

  • Trash Compactor Connections & Install

  • Cable and Internet Activation

  • IT Access Points Installed

  • Controlled Access 

  • Office Set Up

  • Computer Set Up

  • TV Installation in all common Areas

  • Rentable Items – Garages and Storage units

Marketing & Branding 

    • Establish Identity and Brand – Including Logo

    • Create Splash Page & Property Website

    • Fence Banner 

    • Promotional Items

    • Digital and Printed Brochures

    • Manage Google Ad Spend/Campaigns

    • Create Social Media Accounts 

    • Create Google My Business Account 

  • Dream it.

    With a wealth of experience in the field, Yates and Yates emerges as a leading partner in the multifamily industry. Our extensive expertise uniquely positions us to provide invaluable assistance in the development and design of multifamily communities. Having successfully navigated diverse project landscapes, we possess an intricate understanding of the intricacies involved in creating living spaces that seamlessly blend comfort, functionality, and aesthetic appeal.

    Let's Dream Together

  • Build it.

    Collaborating seamlessly with construction companies, architects, owners, and investors, Yates and Yates stands as a trusted partner with their best interests at the forefront. Our dedicated approach is driven by a deep commitment to delivering unparalleled value throughout every stage of the project. We recognize the distinct perspectives and goals each stakeholder brings to the table, and our adept team excels in aligning these visions to achieve harmonious outcomes.

    Let's Build Together

Let our experience be a catalyst to your success.